If you ask 100 people, "What is branding?" you will get 100 different answers.
So if you're a start-up entrepreneur or solopreneur, the right question to ask to get yourself would be, "How do you differentiate yourself?" or "How do you show up uniquely in the marketplace?"
The answer? Discover the 7 Root Codes of Primal Branding by Patrick Hanlon.
Primal is the only systematic approach to building powerful and authentic brand communities. Patrick says, "It doesn't matter what you tell people about your product or service. It matters what they say about it".
In this episode, Joe Soto and Patrick Hanlon will discuss the 7 Root Codes of Primal Branding, one by one, and how to leverage it to evaluate your brand, where you can improve it, and how you can keep it fresh, alive, and relevant.
Patrick Hanlon is recognized as one of the leading brand practitioners in the world. His “Primal” construct identifies brands as belief systems and is the root code for building authentic brands.His book “Primal Branding” is required reading at YouTube Next Labs, translated in 7 languages and taught at colleges and universities around the world.
Hanlon works with billion dollar brands (and those who want to become billion dollar brands) across a swathe of industry categories, cities and celebrities. Patrick also has been a writer for Forbes, Fast Company, Inc., and has appeared CNBC, FOX, as well as popular TV shows, podcasts and radio.
He has spoken at TEDx, IDEO, VidCon 2019, New York University (NYU), Fashion Institute of Technology (FIT), Urban Land Institute, HP Brand Innovation Series and The Future of Media Summit in Johannesburg.