Episode 31: Own Your Competitive Market And Charge More with Theresa M. Līna

With the right strategy, you can be the "Go-To" person and set yourself apart in a crowded, competitive market.
If you operate in a competitive market, differentiation may be your toughest challenge.

In this interview, you'll learn the framework for market dominance so you can move from being viewed as a commodity to a "rare, sought-after resource for which customers are willing to pay a premium," as my guest Theresa M. Līna states.

Theresa has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. Watch the video to learn her groundbreaking approach to market dominance.

Get Theresa's book "Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It" here: https://amzn.to/3fvKWH4 

Links to learn more about Theresa M. Līna:
http://linagroup.com 
https://www.apollomethod.com